Take a look at our contract template below for an idea of the layout and presentation. Add relevant information here if instead of money, the influencer is getting a product delivered to their house. This influencer contract covers the legal language you need to ensure it holds up in courtshould you need it to. 2 Choose the best-fit TikTok creators to work with. The Advertiser and Influencer agree to the terms of this contract. What legal issues might be implicated by your collaboration? For example, the content creation and approval process period. Collaborate with your team and manage contracts, product shipments, content approval, payments, taxes, and . TikTok influencer marketing is the process of partnering with content creators to make short-form TikTok videos that promote your brand. If you have a legal team, make sure the contract is reviewed by them. Subscribe to keep your fingers on the tech pulse. , Simple, either download this template and use our auto-fill feature to fill in the blanks for you. Be open to communicate with the influencer as different points might change. Streamline and automate influencer activations. Need to step up your influencer pitching strategy? That way, you can personalize your interaction and ensure it stands out. An influencer agreement sets up the legal framework of your relationship, while an influencer brief sets up the creative framework for your relationship. Step 1: Establish the Parties Just like any formal agreement, the first step is identifying the parties involved in the contract. Choose the format that adapts better to your campaign and the influencers image. In addition to the standard conditions of contracts for provisions of services (think confidentiality, protection of data, and so on), youll want to outline the requirements you have for the content that the influencers create for your campaign. The influencer will keep the most absolute confidentiality regarding the performance of the contracted services, the result thereof, as well as any information related to (Add name of brand). 4. What type of campaign are you doing on TikTok? Most times this means that the influencer needs to write in their content #ad or #sponsored. 6 Email and Instagram DM Templates for Influencer Outreach, 4 Instagram Collaboration Email Templates & Samples, 5 Influencer Email Templates for Your Upcoming Holiday Campaign, Benefits that influencers will receive in return. There is also a feature on Instagram in which you can easily add this information. Once you have an idea of not just your purpose but those audiences, you can look toward influencers who fit that target group youve been searching for. The influencer contract template covers everything like the start date of the campaign and how an influencer has to share their information of brand across social media. Choose Online from Professional Document Template Samples with Premade Provisions for the Amount of Money the Influencer will be Paid, Product or Service to Promote, and Promotion Date that You can Edit According to Your Own Agreed . Once the contract is completed and reviewed by them, send it through a secure channel that you were using to communicate with influencers. Here, a brand should disclose the monetary or product compensation that will be arranged, due to the collaboration. An influencer contract or agreement covers all the relevant details between an influencer and a brand. This fee will be distributed by (add if the fee will be paid in the beginning, end or in different times). Once influencers move past the micro stage, they start to professionalize. A contract isnt necessary 100% of the time, and can even be a conversion killer when youre working with nano and micro influencers. Influencer marketing is predicted to grow to $13.8 billion in 2021, and 90% of businesses believe influencer marketing is effective. It is an agreement that creates a legal duty or responsibility. TikTok is a video-sharing app where users have the ability to shoot and edit videos that are up to 60 seconds long. For example, there's a high chance you won't want to promise exclusivity for life. An influencer contract is the agreement between an influencer and the brand who wants to collaborate with this content creator. The result of sharing this information will be (Add any legal action that the brand will take if this happens or a detailed NDA). The money you pay out to top influencers will be considerable, so youll want to have the collaboration covered in case anything goes wrong.To learn more about contracts and negotiating with influencers, check out Chapter 3 of our influencer marketing guide. Some influencer marketing campaigns send products instead of paying them. How to Craft a TikTok Influencer Outreach Template. The Influencer agrees to complete a contract period from (Date 1) to (Date 2). Your company protocol might also require it, so if youre not sure, check with the appropriate contacts to check if a contract is needed. Worked with influencer marketing before? What content the influencer will be creating for you This is one of the main components in every contract. The quick answer is not always. Planning to Get an Influencer to Endorse Your Brand? While the other components of a starter package vary, this one is a must for every influencer. Or, create your template from scratch and use Bonsai to ensure it's legally binding for your agreement. We've put together an influencer contract template that you can download for free and adapt to your needs. An influencer contract is a written legal agreement document that covers all the necessary information of the campaign between the influencer and the brand. Define your purpose Before contacting influencers for potential partnerships, you need to know the purpose of your message. Once the first amount is delivered, if the first content doesnt meet the expectations of the brand or its not done, the influencer must return that monetary fee. These videos can have animations, filters, and more. It should also highlight any of the brand's channels that will support the campaign. This section of your influencer contract is also a good moment to highlight a non-disclosure agreement (NDA) if your agreement needs one. As well as the type of content, decide how many pieces of content will be shared. Whether you are an organization or brand, follow use this contract template and adapt it to your needs, depending on the type of campaign that you will be launching: In (city where brands headquarters are located), month, year. Your time is valuable. What crowd are your products geared towards or are you trying to target a larger audience you may not have before? At [insert brand name here] we [insert what you do or your mantra]. How we do TikTok influencer marketing Like all successful TikTok influencer campaigns, we build a plan from the ground up and support you through our tailored process that includes 1 Building a testing roadmap for your campaign. The difference between a good pitch and a bad one can affect your brands reputationhere's how to craft a perfect influencer outreach template for TikTok: There are a variety of ways you can contact TikTok brand ambassadors or influencers, whether that be through TikTok Creator Marketplace or searching through other social media platforms. So you can just firm up the details in a less formal wayemail for example. Watch popular content from the following creators: Sidewalker | Influencer Coach(@sidewalkerdaily), Shama F, Esq. Ensure you give yourself enough time to get full traction on content posts. With over one billion active users, it's second only to Facebook in terms of social media platforms. Here you will find the necessary elements that you should implement in your next influencer contract. Since TikTok ads do best when they come off as natural, you can hire TikTok influencers to create ad content for your brand. . Influencer marketing may require your agreement to cover a few more areas to ensure its success. In an influencer marketing campaign, the most common objectives for a brand are: One of the key parts of the contract. Who are they and what do they enjoy posting about? Not like this. We would love to partner with you on a giveaway to promote our latest line of serums. Remember, engaging with the potential ambassadors content prior to this message will make your brand appear more authentic. However, for the campaigns duration and a small amount of time afterward is usually common in influencer marketing agreements. As with social media strategies, planning and agreements, the influencer contract might seem like a ton of hard work to produce. Interested in engaging with the team at G2? Add a human element, something you noticed about their TikTok videos. As previously mentioned, no matter how big or small the campaign is, there should be an agreement signed by both parties. An influencer contract agreement is vital for both the influencer and the business to manage expectations, obligations, and to work together harmoniously. Plus, the influencer marketing agreement here has done the heavy lifting for you, all you need to do is fill in the gaps with your specific account and campaign details. WORK AND PAYMENT. No matter how the influencer will be compensated, a brand should take into account: As a brand, sometimes it could be difficult to know how much an influencer should get paid. As part of the communication process with the influencer, you need to address the objectives that you are planning on obtaining by the end of the campaign. Your social media influencer contract should kick things off with the scope of work and content requirements expected from both parties. No two campaigns are the same. Sometimes, influencers might be working with other brands already and the start date might be delayed. TikTok influencers are an excellent way to get high-quality TikTok ads. The contract outlines the relationship and provides details of the campaign. Exclusivity is important for these reasons: Your influencer contract needs to cover all areas of the payment details. This means larger collaborations, which include higher fees, managers, and a more official approach to the services they provide. Plus, it will help you establish a healthy business relationship with every brand you work with. Heepsy, an influencer marketing platform. So you need to adapt our template contract to fit your own circumstances. Focusing on the human elements of their content and engaging with their profile overtime will showcase that you have a genuine interest in what they do as an influencer. The challenge is not just that: many brands are unsure if the influencer will meet the requirements of the campaign. Influencer marketing is one of the most successful marketing options used by brands worldwide. Patricia Garay is part of the growth team at Your influencer collaboration is no longer a nice-to-have for a business, its a must-have. Simple, either download this template and use our auto-fill feature to fill in the blanks for you. #ugctipsforyou #ugccontract #ugccreatorinthemaking, I get sooo many questions about contract templates for UGC content creators and I found this site with contract templates No gatekeeping here its called Indy! Prices, timelines, and contracts all come into play at this stage, and a lot of questions can arise. Together, hereinafter referred to as Parties. An influencer agreement can be canceled for many reasons, which should all be outlined in this section. Jalyn Baiden, an Instagram and TikTok influencer . Please keep in mind that its just an example, is not complete, and is not intended as legal advice. As those products are worth big sums, youll want to have an official agreement to the collaboration conditions. 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