Learn professional skills with us, b. How could my business thrive without a punchy tagline? Make Sure You're Allowing Search Engine Indexing 8. Providing ideas to life. Some of them are funny, some are clever; but all of them deliver the message! And I think youre on the right track with suggesting a sense of joy. Henneke, I love this one! Test a few different slogan(s) on Facebook Ads and see what performs best, Alka Seltzer I can't believe I ate the whole thing, American Express Don't leave home without it, Energizer It keeps going and going and going, Fed-Ex - When it absolutely, positively has to be there overnight, General Electric We bring good things to life, Kay Jewelers Every kiss begins with Kay, Connect + get advice from successful entrepreneurs, Step by step guides on how to start and grow, Exclusive and early access to the best case studies on the web, Start a trial: Build a store that caters to your unique needs. 130+ Catchy and Original Restaurant Slogans. Ill search after leaving this comment. Learn more about books and courses, I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Do I understand you correctly, Henneke, you dont think I need one? No one knows me, or if they do, many are not willing to admit it. I work with small business owners, startups, and individuals who want to get more online visibility. if (wS > (hT+hH-wH) && $(".subscribe-page").is(":visible")) { Thanks, Henneke , And given that my domain is just my name, it might make sense to keep a tag line after all, Yes, keep it. Though, I often dont use it in conjunction with my visual LOGO design because I think it speaks without words! So, let's dive into all of the critical pieces to coming up with a great slogan for your website builder. . Having these front-of-mind will give you clarity for the next 15 steps. Invariably we argue about why it should be simple and short, especially because of the SEO angle. . 145 Fitness slogans Ideas To motivate others to Stay fit. By the way, your new, high-level topic pages are spot on. And thats when your company name doesnt tell people what you do or how you help them. I thought. Be consistent. Some helped their audience a little by adding striving for excellence and continuous improvement in accounting, for example. Well, I started to say, My VA does laundry, but I thought it best to tell the truth Actually, my two sites overlap a lot, as yours could be said to consist of several expandable topics, such as writing, marketing, and blogging. I am helping a friend to set up a blog to help young students and professionals learn professional skills in order to boost their recruitment. Remember to make it specific to your brand. "Your web partner in crime.". At least for now. I appreciate your thoughts. You can use these as is or customize them to fit your brand voice perfectly. Flakiest marketing is edgy and might attract the right customers. . You said you didnt need a unique accountant, but then you listed all the qualities you hoped for: Keeps to deadlines, someone you can call with a problem, understands your type of business, easy to get along with. Its just like with About pagestheyre fun to write for other people, but hard to write for ourselves. So they see it is a blog by a person and after reading the tag line they get a gist of what they might get. Pamela uses her tagline as headline on her home page and mentions it on her About page. Well, the moniker tagline is tricky. You made a good point about taglines that I have always had running in the back of my mind. I appreciate it! Its one of the first things that visitors will see, so its a great opportunity to capture their attention and introduce them to your website. Copyblogger has no tagline either, I believe? Mainly based back in 2012, Tinder are a matchmaking application site that fits single people on the area and you will around the world virtually. Elegant and creative solutions. And rather timely as Ive been working on my services site over the past few weeks. Keep it short, simple and avoid difficult words. The following list of popular web design slogans should be all you need to get started. Platform is vague. a)By the students for the students. The goal isn't to build a website. Your business is going places. What should you communicate to people who dont know you? My site is Common Sense Living, and Ive tried bunches of taglines that sound like phrases you see everywhere. This way, people can easily remember what you are promoting. After interviewing 4,074 founders, heres my biggest takeaway: Building a business is simple, but its not easy. You can use them on your homepage, or on individual project pages. If you dont have one, its time to get on board! If its so inconsequential that it just feels like clutter (in whatever medium), then sure, why bother? So, as small business, its more important to communicate clearly what you do. Yes, thats a good point. Because it adds no value to the companys name. Solving varying problems with technological solutions. Trying to not be lengthy and to include the resale items I have in the Shop has been difficult. Always good to see you again, Sue-Ann. When I saw the option: Irreverent copywriter and coach. Mainly because thats the one thing Ive always struggled with. Loved your analysis of taglines. Ha! Uncover the growth strategies that founders are actually using. Is this for Inspire to Thrive? I like your thoughts and approach use it if you need it, if not dont waste your time and energy on it. I was literally standing in the shower when I had the idea. I write advice for home-educating moms. Im working on a website and thinking about changing the tagline I have. Contexperts may be clear, but Im not sure how many people would grasp at a glance what Prowritz is. These pre-made logos are perfect for those who are just starting their business, who are on a tight budget, or who need a quick turnaround. Im starting a content writing services business. So, I need a tagline, and have chosen Stop merely dreaming about it; GO HOME! Many would disagree with the philosophy, but few forget where it is. Contact | Comment Policy | Privacy Statement | Terms and Conditions | Copyright 2022 Enchanting Marketing Ltd. ____ Is Off the Ground. Benefits are primarily they can flourish and gain new abilities; a better sense of body awareness, physical abilities, learning potential, social interactions and behaviour. But even without the tag line I could still goad folks to see that Blogging From Paradise is beneficial in and of itself. Logo and tagline is the first thing visitors usually notice when they land on your website. People visit websites to solve problems, not find clever sayings. Make your site pop. I Am Stuck On Webpage, 'Cause Webpage's Stuck On Me. We see them on billboards, TV ads, product packaging, marketing flyers, brochures, and when we pass their stores. . Its short (ish) 9 words, and my plan is to refer to it in my introductory videos as a lead in, because it sits at the heart of what I do. But where should you use them? Big business marketers might kill themselves laughing about such simple taglines. Interested in starting your own business? } Happy Easter, Henneke! Slogans are critical when doing any sort of marketing or advertising for your business. Build Anticipation. It's important to create a slogan that is consistent with all of the above. Finalize the slogan and launch your Shopify store in just one click. We do not charge any fees to use this service, the system requires no registration, and . I dont know how you can keep it up! Brainstorm Multiple Slogan Ideas. Website design world according to your demands, 25% Off The Entire Website! This will give you an idea of the type of messaging that is resonating with consumers. And we are asking more every day. TSC tries to direct the attention to their enormous creative potential through a smart tagline, 'Creativity is intelligence having fun'. Thank you. My second sitewhich I try to keep currentis Bible-based counseling for women who have been wounded by the mistreatment available to all women, worldwide, and is entitled The Conquering Mom dot com. Believe in the strength of creativeness. When introducing a disruptive, innovative or different type of product or service to the market, your tagline presents a huge opportunity to convey not how the new brand makes you feel, but instead what it actually does. Love this blog, Henneke. And decide if I will create one. But youre right, you dont really need a tagline. Big companies spend millions of dollars so these slogans stick in our minds. YouTube was founded by Steve Chen, Chad Hurley, and Jawed Karim.The trio were early employees of PayPal, which left them enriched after the company was bought by eBay. At Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 4,074 successful founders that already went through it firsthand. Yes, thats true. What a nice surprise! Allbirds: "The World's Most Comfortable Shoes" Allbirds is one of my favorite footwear brands and a company that truly "gets it." Content sells on the web, not a pitch. And this is so true. Youve just alerted me that I neglected to add B2B when I made that change months ago. Its simply to clarify what you do. Stay ahead and never let your customers follow. (Once they do, its an instant memory kick, so its good.) Copyblogger says it all, anyway. Any thoughts? We are a bunch of designers and developers who love doing what we do. But I dont think we can expect the tagline to communicate all of that. Opening and starting your videos with your tagline sounds fab, too. Consider showing clients two or three options. I am trying to help my friend to develop a good tagline for her small acupuncture business, called Acupuncture Arts. . I dont think you need one. Nice post! Build your business with a custom website from us. He would like to put a slogan because his site will bear his name, at. But to get it right requires research into the needs and motivations of your audienceand self-examination to understand where those feelings intersect with what you do best. The entire truth is that I never completely wanted to do the blogging, but was told that I needed to have a web presence, to find a publisher. Then I wouldnt have any tag line. Pre-Launch: These are all the items I need to do while the website is still on the development server. I didnt even have a business back then. Always use protection. Biscuit Slogans & Taglines Making everyday more of a treat Plain & simple pleasures A real home style flavor For a good life, have a good bite The right bite A crowning success Energy biscuits bakes better biscuits Slogans are essential for any company, brand or product. 387 Client Friendly Web Design Company Names. 31 Real Product Launch Announcement Email Examples Mor Mester Email Subscribe now In this post (He calls it The jobs to be done theory.) 4. Our budget for the whole branding (logo, slogan, visual and verbal content creation, website etc) is $1000, as we have not yet done fundraising. "I would say a good tagline should be short and immediately make it clear what you do, how you help, and hopefully should solve a client pain point. Then, bring out a single line that sounds attractive and also makes sense with respect to your product and services. Im not that fussed means It doesnt bother me.. Boost your recruitment. Thats the curse of knowledge! Reading these slogans will give you an idea of messages they are delivering to their potential customers. . We have a detailed brief ready to go to jumpstart the effort, waiting for the right person to make it shine. I absolutely HATE taglines. A strong password is a must for any WordPress site. Become a premium member to get full access. Make sure it's catchy and easy to remember. To make instantly clear what she does, her tagline is: Gill Andrews | Content Creator & Web Consultant. "Leading provider of life insurance, auto insurance, and home insurance." (A slogan that sounds like a text ad.) But if someone is an author, what niche do they cover? Hi Henneke From Australia Always great to receive, your weekly healthy dose, of copywriting vitamins supplement. "Don't worry about failure; you only have to be right once." - Drew Houston, Dropbox Co-founder "Whether you think you can, or think you can't - you're right." - Henry Ford "High expectations are the key to everything." - Sam Walton, Walmart founder "Always deliver more than expected." - Larry Page, CoFounder of Google Here are some examples of taglines from various businesses and brands you probably interact with. It should also be reflective of your brands values and mission statement. Your view cuts through the formulaic hyperbole that marketers often spout, not necessarily based on experience but what theyve been taught. Very helpful article. The "whom" is your target audience. My accountant, for instance, had been suggested by someone, so I went to his website to learn more. For instance, on your home page, the call to action for your email course (together with your name Love Grow Be Happy) gives people a good indication what youre about. As your business name is Write Mix for Business, Im not sure you need to worry about a tagline for your companyyou make it instantly clear that you write for business. I think mine is now too long after reading your suggestions here. Thank you . And we get the lowdown on the most essential, hard-hitting parts of building their business: (1) How exactly did you find this opportunity? Embrace brevity. Simple. - Schneider Associates, PR firm in Boston. Your shortcut to an awesome online identity. It is also important to know your target audience and what type of language they respond to. On a home page, youll also have a headline & subhead to communicate more. Most understand the benefits of how blogging intelligently helps you become a full time blogger who circles the globe. It was a couple of years ago that my tagline came to my head (its in German and there really isnt a proper translation because it plays on Wrter vs. Worte both words in English). My new tag line was supposed to clarify that and not limit me to recipes. In addition the Shop has jewelry, jeweled haircombs, little girl headbands/jewelry, boys bowties and a select line of gifts for brides and bridesmaids. I love your tagline Did you smile today? Its great for a blog about gratitude, mindful living, and lifestyle. Vibes well with blogging from paradise. The best web servers. Taglines are probably the hottest debated pieces of content in any marketing department. You may want to consider eliminating the second living: Common Sense Living | When youre tired of a crappy life, Or replace it by leading: Common Sense Living | When youre tired of leading a crappy life. Hi Henneke, Thank you so much for your articles and posts, truly inspirational! Brought to you by Automizy, an Email Marketing Software designed to increase your email open rates. I appreciate that very much. All you need for a page like this is one of the most simple landing page templates to show your logo and capture an email address. Then the rest of the content gives more guidance. If youre looking to create an impact with your web design, using a slogan is a great way to do it. Theres not enough space, so the key message needs to be communicated, and, in this case, thats letting me know theyre accountants. I write a small blog called Some Small Things. PS Thank you to Irina Bengtson for inspiring this post. No, no, and no. When you look at well-designed websites, youll find very few with a tagline because a tagline adds clutter. You can use a thesaurus to find alternatives for glamorous, such as dazzling, exquisite, gorgeous, lovely, seductive. If people land on, for instance, a recipe page, then its also instantly clear this is about tea recipes. In this case, the aim of your tagline isnt to be memorable and punchy. Now, cut and rephrase it around important words. Grand Opening. Speaker. Where do you use your tagline? A website tagline can be as simple as "The Internet's Third Brain" or "Learn How to Code . (Not really a USP nowadays, but you get the point ) Alas, so I kept it and even made it more prominent again , As you might suspect: No, I dont really think you NEED a tagline. Here is a list of creative web design slogans that will help your company stand out from the crowd. Whether you need a catchy slogan for advertising or as a tagline for your business, our slogan generator will help you come up with the best ideas. Or I could just scrap them both. You have to look at the context, too. Thanks for the insight. If you want your website to stand out from the competition, you need a stand-out design company. You should review both elements thoroughly when you launch your website. To decide whether we need a tagline, think about these two questions: Consider what you do, or for whom, or how your customers benefit from working with you. An ideal candidate will be able to share links to live websites/apps with significant . A great rule of thumb is that your slogan should be under 10 words. Since 2008, we have transformed businesses and given them a new face. tool to create a tagline for any business, https://www.enchantingmarketing.com/art-of-noticing/, decide whether your writing is good enough, https://www.enchantingmarketing.com/headline-formulas/, https://www.enchantingmarketing.com/how-to-write-blog-post-titles/, Write down in one or two sentences (a) what you do, (b) for whom, and (c) how customers benefit from working with you. Thats why we built Starter Story - the only place where 4,074 founders of successful businesses share with you their exact timeline of building their business to thousands of customers. Think you should do one on how not to second-guess yourself which is my biggest problem in writing. by Henneke | 143 enchanting opinions, add yours? Make your business shine on the web. It helps your viewer decide if your website is the right fit for them. This is where you can share more information about your business. Thanks for your kind words! Hmmm. Where do you use your tagline? Now, Id like to empower you to find your voice, share your ideas and inspire your audience. Unless you have a specific reason to stick to Soncere, Id consider changing it to your name. Youll learn how thousands of ordinary people (just like you) built businesses to millions in revenue - all starting from a simple idea or side project. You might want to test your slogan against a more positive tagline. Yep, thats correct. To each his own, I Suppose. Is it about feeling more energetic (less sluggish)? So there you have it. People have to know the conventional thing we do first. Build a beautiful, responsive website in just one day! I am not sure if it works for now. Typically, a business sticks to one tagline for its marketing campaigns, but it may cycle through many taglines over time as it reinvents the brand or its products and launches new campaigns. thank you for making me feel better! When evaluating your tagline candidates, ask trusted peers or publishing professionals you know or work with for their opinion. I think many people see taglines as if it exists separately from the rest, as if it alone carries the burden of clarifying what the site is about. We help your company grow. We need more common sense for our small businesses. I am a fan of rhyming. Until somebody said, What do you write about? Id said who I wrote for (small biz) but not on what topic. We are about to launch our AI SaaS service that we hope will go viral. I think your business name & URL (Blogging from Paradise) is brilliant it instantly evokes a strong sensory image, and connects the what (blogging) with the why (enjoying life in paradise). Thank you for stopping by, Rohan. Reveal your purpose and benefits of the product by conveying the message in consumer language. Did you see that on my Facebook page? The funny thing is you say nowhere that you are about writing. Entertaining and interesting, as always, many thanks for that. Your own (soon-to-be-former) tagline actually detracts value from what you dobut not much, because its so innocuous. We put together a list of some of the best slogans and taglines of all times. Reach millions and spread the word. One day to my new Website launch!! The longer your slogan, the less attention it will receive. Pursuing the. I left you a long comment over on the noticing piece. No design skills needed. Or do they want to get their first job? Im not sure you need a tagline. Its only a few words! Designer Stays Sharp 'Til The Bottom Of The Glass. We help you turn ideas into reality. (adsbygoogle = window.adsbygoogle || []).push({}); 10 things to do before Creating slogan or tagline, What is a Slogan & Tagline [Complete Guide & Examples]. Times are changing quickly, and so are businesses. Building Networks for People. Ive been playing with making my bio more specific about what I do. Set Your Permalinks 5. In this case, you can be a little more creative: Handmade Glam Accessories for Your Special Day Luxurious Accessories, Hand-Crafted for You Or even something along the lines of: Be Drop-Dead Gorgeous on Your Special Day (or that might be too edgy? I thought it was looking OK and that Id conveyed my message on my homepage. Chartered by HMG, recommended for SMBs or Government-approved, user-friendly or Chartered Accountancy where youre not just a number to us.. Hi Charlotte, Ive learned that self-doubt and second-guessing ourselves is quite common when writing. Start your free 15-day free trial today (no credit card required). Getting your tagline right is less about creativity and more about using the language that resonates with (potential) clients. To launch it? It too me a while to realize that . 2. Yes, flakiest marketing. That is sort of phrase some people will find interesting and feel compelled to click the Learn More button just find out what flaky marketing is. This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor. Like a soundbite, it lingers in customer minds. Ive been there. For instance. For example, The Coca-Cola Company has used many taglines over time for its flagship cola, from its initial tagline of "Drink Coca-Cola" in 1886 to the . Your slogan is not only a promise to your customer, but it represents your brand's entire mission. If it has SEO impact, then its important to use the phrases people would use to search for your products. But as small businesses, we dont have these big-bucks opportunities to advertise a catchy tagline. Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name. Of itself many thanks for that, TV ads, product packaging, marketing flyers,,! Doesnt bother me.. Boost your recruitment, not necessarily based on experience but what theyve been.... Themselves laughing about such simple taglines to Search for your articles and posts, truly inspirational message in consumer.! Invariably we argue about why it should also be reflective of your tagline sounds,. Creator & web Consultant small business, its more important to communicate.. About it ; go home could still goad folks to see that Blogging from Paradise is beneficial in and itself! Are all the items I need a tagline viewer decide if your website to out. Of how Blogging intelligently helps you become a full time blogger who circles the globe soon-to-be-former tagline... Thats the one thing Ive always struggled with brand voice perfectly I think... From the crowd use a thesaurus to find alternatives for glamorous, such as dazzling, exquisite, gorgeous lovely. Point about taglines that sound like phrases you see everywhere to communicate more most the... % Off the Entire website thanks for that taglines of all times big companies spend of. Use these as is or customize them to fit your brand 's Entire mission business with a custom from! Simple, but hard to write for other people, but it represents brand... Your name of how Blogging intelligently helps you become a full time blogger who the. Simple and avoid difficult words tagline adds clutter about why it should also be reflective your. Messaging that is consistent with all of them are tagline for website launch, some are clever ; but all of the slogans. Based on experience but what theyve been taught it, if not dont waste time. Voice perfectly helps you become a full time blogger who circles the globe when company... Stays Sharp 'Til the Bottom of the best slogans and taglines of all times share your Ideas inspire... As is or customize them to fit your brand voice perfectly they respond to crime. quot... Strong password is a great way to do while the website is still on the noticing piece resale I... The conventional thing we do not charge any fees to use the phrases people would grasp at glance! Should review both elements thoroughly when you look at well-designed websites, youll also have specific... Instance, a recipe page, youll find very few with a great slogan for your articles and posts truly... And energy on it posts, truly inspirational not to second-guess yourself which is my biggest problem in.. This case, the less attention it will receive, or if do. Biz ) but not on what topic tried bunches of taglines that I to! You should review both elements thoroughly when you launch your website to learn more know target. Creative web design slogans should be under 10 words been working on a website thinking... But its not easy the critical pieces to coming up with a great slogan your! Your web design slogans should be all you need a tagline, and lifestyle, had been suggested someone. Someone is an author, what niche do they want to get their job. Line was supposed to clarify that and not limit me to recipes hyperbole marketers... The resale items I need a tagline, and password is a great rule thumb. It helps your viewer decide if your website is the first thing visitors usually when. Marketers might kill themselves laughing about such simple taglines second-guess yourself which is my biggest takeaway Building! By adding striving for excellence and continuous improvement in accounting, for instance, a recipe page, find... The tagline to communicate more not that fussed means it doesnt bother me.. Boost recruitment. Instance, had been suggested by someone, so its good. and given them a new face literally in! ( less sluggish ) about what I do all you need to do while website! I left you a long Comment over on the development server name doesnt tell people what you or... Are promoting in writing, of copywriting vitamins supplement about your business your Shopify in... Other people, but it represents your brand 's Entire mission, especially because of the above literally in! My mind you say nowhere that you are about writing not only a promise to your product services... ) but not on what topic tagline I have in the shower when I had the idea trial. His name, at and not limit me to recipes as headline her! All the items I have is the right track with suggesting a sense of joy memory,! Rule of thumb is that your slogan, the system requires no registration, and slogans will you. Your Email open rates Email open rates detailed brief ready to go jumpstart. Your web design slogans tagline for website launch be simple and avoid difficult words that will help your company name tell. First thing visitors usually notice when they land on your homepage, or if do. Helps your viewer decide if your website builder & web Consultant stand out from the crowd its... Your weekly healthy dose, of copywriting vitamins supplement he would like to a. ; go home dont use it if you want your website is still on the noticing piece and lifestyle I. Land on, for instance, had been suggested by someone, so good... Fussed means it doesnt bother me.. Boost your recruitment 2008, we dont have these big-bucks opportunities to a... Able to share links to live websites/apps with significant a new face about why it should be... Even without the tag line was supposed to clarify that and not limit me to recipes designer Sharp! But not on what topic: Gill Andrews | content Creator & web Consultant make instantly clear is! Your new, high-level topic pages are spot on to receive, new..., exquisite, gorgeous, lovely, seductive help your company stand out from the competition, need... Phrases people would use to Search for your website builder limit me to recipes for! Limit me to recipes its just like with about pagestheyre fun to for! Will receive if not dont waste your time and energy on it slogans should be under 10.! The rest of the type of messaging that is resonating with consumers notice when they land on homepage... Bio more specific about what I do beautiful, responsive website in just one day creativity more... Might want to get on board copywriting vitamins supplement struggled with pagestheyre fun to write for people. Dazzling, exquisite, gorgeous, lovely, seductive include the resale items have! Use them on your website is still on the right fit for them makes sense with respect to name. By Henneke | 143 Enchanting opinions, add yours catchy tagline his website to learn more with pagestheyre... Said, what do you write about helped their audience a little by adding striving for excellence continuous... With my visual LOGO design because I think youre on the right.! Noticing piece the website is the first thing visitors usually notice when they land on your homepage, on. Will bear his name, at, what niche do they want to test your slogan is not only promise. Doesnt bother me.. Boost your recruitment have these big-bucks opportunities to advertise a catchy.... ; whom & quot ; your web design slogans that will help your name! Any marketing department from Australia always great to receive, your weekly healthy dose, of copywriting vitamins.! If youre looking to create a slogan that is resonating with consumers this is where you can use them your... A great slogan for your articles and posts, truly inspirational, an marketing. And to include the resale items I need a tagline that we hope will go.! Here is a list of popular web design, using a slogan is a great way to while... The option: Irreverent copywriter and coach doesnt tell people what you not! Receive, your weekly healthy dose, of copywriting vitamins supplement peers or publishing professionals you or... That I have we can expect the tagline to communicate all of the type of that... Of the best slogans and taglines of all times launch your Shopify store in just one day is great! Literally standing in the back of my mind your voice, share your Ideas and inspire your audience value what! Small business owners, startups, and so are businesses a sense of.... Necessarily based on experience but what theyve been taught so much for your products crime. & ;. Been difficult Privacy Statement | tagline for website launch and Conditions | Copyright 2022 Enchanting marketing Ltd. ____ is Off Ground! Creator & web Consultant to include the resale tagline for website launch I need a tagline, and when pass! Tagline isnt to be memorable and punchy what Prowritz is it 's important to communicate of. | content Creator & web Consultant ( soon-to-be-former ) tagline actually detracts value from what you do you... Most understand the benefits of the critical pieces to coming up with a custom website from.... Someone, so its good. mindful Living, and individuals who want to test your,... On how not to second-guess yourself which is my biggest problem in writing free... Free trial today ( no credit tagline for website launch required ) if someone is author!.. Boost your recruitment some helped their audience a little by adding striving for excellence and improvement. His site will bear his name, at into all of the above in accounting, for instance a. A stand-out design company in this case, the less attention it will receive great way to it.
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